Commercial Intelligence

Postcode WealthAnalysis for Business.

Instant financial segmentation. Screen leads using Household Income, Property Valuation, and Sales History.

Strictly B2B / Corporate Use Only

Financial Stratification Data

Leverage census and land registry datasets to model consumer purchasing power.

12 Manor Park, AL1 4XF

Profile: High Net Worth

Affordability Metrics

Area Household Income £62,000
Property Valuation £650,000
Last Sold Price £410,000 (2012)

Segment Profile

Demographic Group Affluent Mature Families
Occupancy Status Owner-Occupied
Property Type Detached

Data Output: This sector indicates high asset liquidity. Recommended target for Solar PV, Luxury Automotive, and Financial Services.

Developer Ready

Enrich leads instantly via API

Send a POST request with a postcode. We return the full dataset in JSON format instantly. Ideal for qualifying leads in real-time.

Live Use Case:

A customer fills out your "Get a Quote" form. Your server sends the address to LeadCheck. We return the Tenure, Valuation, and Income. You route the lead to the correct sales team based on the data.

POST /api/check JSON Response

{

"address": "12 Manor Park, AL1 4XF",

"details": {

"type": "Detached",

"area": "142m²",

"built": "1996-2002",

"tenure": "Owner-Occupied"

},

"epc": {

"current": "C 72",

"potential": "B 86",

"status": "VALID: 2028-11-04"

},

"financial": {

"income": "£62,000",

"occupancy": "owner-occupied",

"valuation": "£650,000",

"demographic": "Affluent Mature Families",

"last_sold": "£410,000 on 2012-05-15"

},

"recs": [

"Solar Photovoltaic Panels",

"Solar water heating"

]

}

Data-Driven Market Segmentation

Effective B2C marketing requires precision. Marketing to households that lack the financial capacity to purchase your product is an inefficient allocation of resources. LeadCheck provides the granular financial intelligence required to segment your audience by Affordability and Purchasing Power.

Optimizing Cost Per Acquisition (CPA)

By overlaying Area Income Data onto your existing lead lists, you can prioritize high-value prospects. For high-ticket industries (Solar, Heat Pumps, Home Improvements), targeting postcodes with an average household income above £45,000 significantly increases conversion rates and lowers overall CPA.

Financial Stability Analysis

For Collections and Financial Institutions, determining the financial footing of a household is critical. Our data models provide insight into the asset value and history of a property. A debtor residing in an owner-occupied property with a Valuation of £650k and a solid Sales History represents a fundamentally different profile than one in a low-value rental sector.

Data Source & Methodology

We aggregate data from the Office for National Statistics (ONS), HM Land Registry, and Energy Performance Certificate (EPC) registers. This multi-source verification allows us to model the Average Household Income and Demographic Profile with high statistical confidence, providing a robust tool for commercial decision-making.